Don’t Look At Me
Would you rather overlook privacy and share photos without limitations not just with friends but even with strangers? Bill Nguyen’s recently developed photo-sharing network that is aptly named Color can do just that. Though comparatively new, this application promises to capture a fairly good share of the market. To recall, Nguyen sold his music-streaming company Lala to Apple in 2009 for roughly $80 million. This additional application that he created could be another sure hit.
Color has been planned for iPhone and Android devices. It allows you share your photos with any person inside 150 feet. Color as a photo-sharing application is very much similar to other mobile apps like Instagram or PicPiz. The great advantage is its proximity-based sharing ability. This is the reason why users find this friendlier.
Any two users using the application close to each other can share their photographs. Color notes it automatically and records these actions. The people you associate with most appears higher up on your contact list. The person’s level goes down as the frequency of being together decreases. Color does not give substance to whether or not you know these persons you get close to most repeatedly. As long as they are inside the 150-meter radius, Color will deem them as friends.
Regardless of the great potential of this new app to create a new group of users, a number of users are scared. It is because of the absence of privacy settings. All photographs that are posted are entirely public, shared with all additional user’s phones within 150 feet. Although the company has asked users to respect so-called netiquette, the danger of abuse cannot be put aside.
A sizable amount of investment totaling $41 million by Sequoia Capital, m Bain Capital and Silicon Valley Bank. This large funding from such companies, taking into account that the app is very recent, is a sign that Color has an gigantic marketing potential. Logically, advertisers would pour in and become the leading source of revenue for the company.
The chance for Color to attain recognition in a short period is not remote; in fact it could be out of the question. Its ability to create an “elastic network” facilitates the user’s likelihood of locating more friends’ from strangers. Color has won the race in providing an alternative to those users who find difficulty in using the out of the ordinary social networking interface.
The number of ways to lose your privacy increases every day. At least you can protect your online privacy by using a change ip proxy to change your IP address.




