35% of Android, iPhone Users Connect to Apps While Still in Bed: US Mobile Marketing Stats
A recent report by Ericsson claims that 35% of US Android and iPhone users interact with an app before even getting out of bed in the morning.
According to the report, which was presented at Ericsson Business Innovation Forum in Silicon Valley on May 11, Facebook is one of the most common apps used. This should come as no surprise to anyone: 18% of the users surveyed logged in to Facebook upon waking. What does this report mean for mobile marketing?
Most importantly, the Ericsson study demonstrates that when engaging with people, mobile marketing content is more important than the actual channel of communication. This ‘content supremacy’ is one unique feature of digital media which has repercussions for mobile marketing: while just having a mobile phone used to be the most important thing, now we think about so much more than the ability to make calls and send text messages. Apps and the mobile Web are crucial for today’s mobile phone, and they can also be the basis of successful mobile marketing campaigns. Ericsson’s press release also explained the implications of their report for apps and their use in mobile marketing:
“Consumers today depend less on the devices they use, and more on the apps that help them… to find a place to eat, organize their family schedules and other everyday activities. The app culture is turning into a new way of living.”
Compared to other apps such as those for Red Bull, Absolut Vodka and Nike, Facebook’s app isn’t classified as mobile marketing because it doesn’t market a specific product or service. However, the prevalence of app usage while still in bed signals that we are engaging in new ways with our mobile devices. When people find themselves near-constantly connected to apps and the mobile Web, mobile marketing is no longer just a peripheral marketing technique. Mobile marketing activities (such as apps, mobile Web sites, and SMS marketing) are now, for many of us, a part of daily life.
This article was written by Emma Smith of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.